Aug 12 2007
The Benefits of a Press Release
By Gregg Forscher
A press release is a communication which is sent out not to the broad public, at least not initially but to people of the media basically giving them the heads up that there is some news that you have that you think they might be interested in writing about or worth their looking into. It is not an article giving the details about something, but invites further evaluation and potentially more outward communication from the media. They can also be called media releases, news releases or a press statement. It is a form of free advertising for the company or group that the media is writing about which has been criticized by some in the past as not giving a full picture of something but just presenting one side.
There are press releases that you can write to promote your website.
You can then submit it and it will be edited before it is released, so the better you write it and the more it fits in the true sense of a press release the easier it will be to get it published. You need to get your site promoted to be able to build your traffic and a good simple press release is one way that you can do this. It helps you increase your word of mouth traffic.
In a press release you are giving news and are not there to advertise your site or to give glowing reports about it. It should be roughly 300 to 500 words which is enough to keep your audiences attention and not loose them by being too wordy. Make sure you include your URL to your site.
They follow a certain format which should be followed. There are sites on the internet which specialize in press releases and you can look them up and follow their specific advice. Just search for press release and you will find them.
The headline of your release is very important and it needs to capture your audiences attention. It should tell who you are, what you have to offer, when it is offered, where it is offered and the purpose or reason for your site. Why is what you have to offer of particular interest and different than anything that anyone else has to offer. Make it as news related as possible. Make it straight forward and matter of fact. If you can, give examples of how your product worked for others to resolve situations that your product is meant to handle.
People are affected by what is occurring around them whether it be economic situations, environmental situations, etc. If you can align with current trends or issues that is a good idea.
You may want to create a press release every 1 or 2 months depending on how much you have in the way of news for your site. What you will get back as a result of a good press release are incoming links into your site and that means more traffic and the potential of increasing your page ranking with the search engines. Used in conjunction with articles this will assist you in building your traffic and making your site better known.
Gregg Forscher founder of Discount Web
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