Jan 19 2009
Why Video on the Internet is the Way to Go?
By Simon_M Skinner
Everyone today is talking about video on the internet. You see it on many new websites and many older ones are integrating it in as well. You hear all about the YouTube revolution and the millions that Google spent to bring them into the fold. Why would they pay so much for something unless it was worth a lot to them in the future? Their investment should tell you something about the future of video advertising. So why exactly is video on the internet the way to go? Why isn’t it the way to go would be an easier question to answer, but let’s look at the answers anyway.
- First of all you’re going to be developing loyal customers. When you create a “channel” on YouTube, you’re actually going to have some of the same people watching every single video. When you come out with a new product or service, you can do different “episodes” about your company and inform the viewer all about you. If you make them entertaining in the process, people will come back to your channel again and again. Even when they buy something from you, they will have formed the habit of checking you out frequently. This means that you can hit them up again and again for sales of new products. This is almost as good as having an email list.
- Secondly, video advertising is free. You shouldn’t have to pay anything to host your video on the web. Just upload it to YouTube or any number of other video hosting sites out there and you’re good to go. You’ll be a movie maker in no time.
- You can reach a vast audience that other forms of advertising couldn’t touch. If you try radio or print advertising like many traditional businesses, you’re missing out on the global market. No matter how hard you try, you won’t be able to market to China with a local radio spot. For less money, you could actually bring in prospects from around the globe. Someone from Hong Kong can see your masterpiece within a matter of seconds.
- People will pass your video along from time to time and give you free “viral marketing”. When people show your video to their email list, you win. You didn’t even have to do anything extra. Just put your video up and it will find it’s way around the internet if it’s good.
- It’s completely easy. Anyone can really do this. It doesn’t require a Master’s in computer programming. If you have basic computer skills you’ll be able to upload multiple videos in no time.
Overall, video advertising is really the way to go for nearly every form of business. Regardless of your industry, you can use online videos to your advantage. Just get creative and you’d be surprised what you can come up with. Brainstorm some new ideas and then get to work. You’ll be greatly encouraged with the results.
This free video advertising is brought to you by www.mehype.com
Mehype.com offer general internet users the chance to create videos for corporations looking to advertise their products, services or brand. When people view these videos the producers (and the companies that are being advertised) earn money. Mehype is the creation of a virtual sales force to spread viral brand advocacy through creative video content. Visit www.mehype.com for all of your online video marketing needs.
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